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海东博客:我会永远记着这位老人

多伦多市中心西面一个路口的西南角,座落着一家大型百货商场。商场与众不同的外墙上,镶着23000多个灯泡,日夜不停地闪烁了将近60年。

每年的圣诞之夜,这家商场的大门口,都会站着一位头戴红色圣诞帽子的老人,向周围的居民们免费发放圣诞火鸡和节日蛋糕。

他,就是这家商场的老板,大家都叫他Honest Ed,那也是这家商场的名字。

不过,从今以后的圣诞节,我们再也见不到他了,他于昨天清晨离开了人间,离他93岁的生日还不到两个星期。

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Edwin Mirvish 是他的大名,一位传奇人物的大名。他出身于一个犹太移民家庭里,尽管生在美国,但很小就随父母移居多伦多。

现在多伦多的中区唐人街,那时还是犹太移民经营和居住的地方。他父亲就在那儿经营了一间杂货店,全家人住在店的楼上,生活并不富余。

他15岁的那年,42岁的父亲不幸去世了。为继续经营那间小店,他只好退了学,挑起了支撑全家生活的重担。

是爱情改变了他的生活。他爱上了一个喜爱艺术雕塑的女孩,并很快和她结了婚。那一年,他26岁,她21岁。

爱情的魔力,激发了这位犹太人善于经营的天赋。他拿出亲友们在婚礼上作为礼物送给他们的一点钱,为妻子买了一份保险,又以这份保险作抵押,从银行贷了一笔款。

二战后,大量移民涌进多伦多。他用那笔贷款,在新移民集中居住的地区中心,花了600加元买下了一间小店,为新移民提供廉价的日常百货。然后,滚雪球般地把周围的商店都一家一家买了下来,连成了一片,他要开一家大型的商场。

1948年,他的这家大商场开张了!四面八方的人们被他那独具匠心的广告吸引而来。

他在广告上说:“我们店的房子很破,我们店的服务很差,可我们店的商品价格在全市是最低的!”

事实也的确如此。当我第一次走进这家商场时,其感觉同他60年前的广告上说的差不多:房子不算好,服务也一般,价格真挺低。

如果说,在经营初期,他的信誉只是在普通百姓中传扬的话,那么,他的名望能够让上层主流社会所承认,是在1963年。那一年,他掏出自己多年的积蓄,拯救了濒临倒闭将被拆除的多伦多皇家亚历山大剧院,重新装修成富丽堂皇的艺术殿堂,为多伦多观众引进了许多大型歌舞剧的演出,最有名的就是那台《狮子王》。

他善心地为每一位前来观看演出的观众,准备一份丰盛的免费晚餐。为此,他特地在剧院周围开了6家餐馆。不过,人们的慈善,还是要以一定的经济基础作为后盾的。观众是越来越多,口味也越来越高,最后到底还是把他给吃黄了。当然,剧院依然保留下来,几家餐馆不得不先后关闭了。

他一生中所获荣誉无数,以表彰他对加拿大对多伦多各个阶层作出的杰出贡献:加拿大勋章,不列颠帝国司令勋章,多次列入加拿大、美国等各种名人殿堂。他逝世后,多伦多各市政中心下半旗志哀。

我妻打电话来,我们约好下班后一同去送送那位老人。

我们来到多伦多皇家亚历山大剧院前,来到Honest Ed百货商场前,见到员工们为他们的老板也是他们的朋友布置的纪念橱窗,里面挂着他温和的微笑,外面摆着市民们送来的鲜花。

多伦多,有许多人在怀念着他。这些人之中,有的可能还记不住他的名字,也有的可能根本没有见过他,但在最艰难的日子里,老人给予他们的慈善,会给他们带去一生的温暖。

我会永远记着这位老人,和他的故事。

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摘自海东博客,原文见:http://blog.51.ca/u-108937/?p=534

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让人骄傲的多伦多,你藏龙卧虎 Born July 24, 1914, Mr. Mirvish took over his father's grocery store at 15 and eventually came to amass an enterprise that includes Mirvish Village, the Princess of Wales Theatre, the Royal Alexandra Theatre and the Old Vic Theatre in London.
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他的可爱之处是:他不是个纯粹的商人。 人是可以以商业为载体,输入自己的生活理念的。 我觉得这样的人很棒!
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欧内斯特.艾迪.米洛施 企业家、剧院经理人 第一次把折价自助零售概念 引进北美, 一个穷孩子深知穷人除了钱什么都不缺。 多次赞助扶植戏剧戏院, 一个商人深深地卷入了不够商业的文化事业。 一个十五岁失学的少年, 最终获得二十几个荣誉学位。 这是一种伟大的饥渴, 终生渴求, 终生获得。 面对欧内斯特.艾迪.米洛施,谁还好意思强调困难? (我在想,深度折扣的零售方式并不符合犹太人的理念。现在明白了,加上自助两个字就成了完美的、面向穷人的商业模式。) 《欧内斯特幽默语录》 "Don't faint at our low prices -- there's no place to lie down." “看了我们的低价别晕过去,这没地方给你躺。” "If you think you're so terrific, let someone else boast about it," “要是觉得自己了不起,留着让别人吹,” "what the city can give if you treat it well." “你对得起这个城市,这个城市就对得起你” ========================================= Entrepreneur and theatre impresario Mirvish dead at 92 Charles Enman, Ottawa Citizen Published: Wednesday, July 11, 2007 TORONTO -- His gusto, his optimism, his creativity may all have contributed to the remarkably long and eventful life of Ed Mirvish. But for Toronto's discount king, the secret was simple: "Keep breathing," he used to say. The remark was vintage Mirvish, the man who brought deep discounting to North America. He was practical and grounded, but most of all, he was completely free of pretension, a claim that no one who ever walked past his gigantic, multi-floor store on the corner of Bloor and Bathurst streets could contest. The store famously was called "Honest Ed's." Corny? Of course, because, as Mirvish well knew, corny sells. Honest Ed Mirvish outside his famous store at Bloor and The very walls and floors were a monument to corn. With its huge electric sign -- the world's largest -- the store had, in eye-pulling power, no rival in Toronto's sprawling business district. Windows displayed decades of newspaper clippings, testament to Mirvish's penchant for getting free publicity. Corny slogans were posted everywhere. "Don't faint at our low prices -- there's no place to lie down." As a sales king, he was remarkable, but there was far more to Ed Mirvish than that. He sprouted the growth of two of Toronto's neighbourhoods: Mirvish Village, immediately south of the store, and Mirvish Walkway, a strip of King Street on which he ran two of Canada's most important theatres, the Royal Alex and the Princess Diana Theatre, sites of some of the most remarkable, and lucrative, theatrical runs in Toronto's history. Ed Mirvish, child of poverty, in a true rags-to-riches story, had finished his career as one of Canada's leading patrons of the arts. He even played de Midici in England, where he spent several years applying CPR to London's venerable Old Vic Theatre. Over time, adjacent to his Toronto theatres, he established six restaurants, offering OK food and an atmosphere and decor that were, uh, unique: think opulent boudoir. He finally sold the restaurant properties when their value as real estate -- largely as a result of the boost Mirvish himself had given the area -- exceeded the revenues they could bring in. Sadly, Mirvish is no more. He died Wednesday in Toronto at the age of 92 -- just days away from his 93rd birthday on July 24. Mirvish made quite an impression during his time, though he wouldn't want to bore you with the details. "If you think you're so terrific, let someone else boast about it," he once said. "No one wants to hear it from you." In his absence, a few of those details: In 1984, in honour of his restoration of the "Old Vic," the City of London named him a Freeman of the City. In 1996, on his 82nd birthday, the City of Toronto implanted a star in his honour in the city's new "Walk of Fame." He was the first person so recognized. On his 87th birthday, Ontario conferred on him its Medal of Distinction. The next year, Toronto declared his birthday "Ed Mirvish Day." He was a member of the Order of Canada. Queen Elizabeth made him a CBE -- Commander of the Order of the British Empire, though Mirvish used to say it meant "Creator of Bargains Everywhere". He received, in addition, some 200 awards and honorary degrees. "Not bad for a former 15-year-old dropout," Mirvish once said. "It makes me wonder if I shouldn't have left school sooner." Toronto Mayor David Miller said: "Ed's passion for his city was second to none. For decades, Ed devoted his life to helping Torontonians and to making Toronto the great city it is." Ontario Premier Dalton McGuinty paid tribute to Mirvish as "a dynamic entrepreneur, generous philanthropist and devoted family man." He used his success, the premier said, to help others, and "set an example for corporate giving that was ahead of its time." Comedian Dave Broadfoot described Mirvish's death as "a tremendous loss -- as a businessman, as a man of the theatre, as a human being. Ed was one of those people who are just absolute gold, with their imagination and vision and generosity." His first flirtation with fame came early. Born to Jewish parents on July 24, 1914, in Colonial Beach, Virginia, he was circumcised by one Rabbi Yoelson, who turned out to be the father of Al Jolson, who became one of the greatest popular singers of the 20th century. Mirvish always described this decidedly indirect brush with greatness as "my chief claim to fame." His father, David, was a not-very-successful merchant first in Washington D.C., and later in Toronto, where the family moved when Ed was nine. He was far more interested in reading newspapers than in running a good business, and the family was always on the verge of poverty. A heavy smoker, he died when Ed was 15. The young Ed Mirvish had to take over the store, and he immediately displayed touches of the flair that marked his later ventures in merchandising. His father had never put any product on his top shelves, but Ed put up empty boxes to give the impression of strong inventory. Still, young Mirvish limped along in numerous enterprises; then, at 25, he married Anne Maklin, a beautiful girl from Hamilton. Five months later, they opened a woman's clothing store called the Sport Bar, at the corner of Bathurst and Bloor. Financially, it was touch and go. Paying their first month's rent left them only $322 to buy merchandise. It didn't stop Mirvish. The rent worked out to only $2 a day. He could buy a dress wholesale in Toronto's garment district for $6.95. If he retailed it for $12.95, he gained a full $6 profit -- putting him $4 ahead even if his sales never passed one dress a day. But after a few years, Mirvish decided to sell small goods. His first stock of merchandise came from a burned out Woolworth's in Hamilton. Later, he began buying up stock from bankrupt stores, distressed merchandise, and end-of-line stock. Of course, he needed a larger space and began buying out the tenants on each side of the Sport Bar. This was the beginning of what became Honest Ed's. He was never quite sure how he stumbled on the name. "Few names could be more inane," he wrote in one of his volumes of autobiography. "But I figured, if you knocked yourself, you'd get attention. And it did. It hooked 'em." Needing a face to go with the name, he settled on Dick MacDougal, known in the neighbourhood as Dirty Dick, a skinny, filthy, toothless drunk with cauliflower ears and a corkscrew nose. Perfect. Mirvish had a photograph taken, blew it up to huge dimensions, and posted it over the door with the caption: "Honest Ed welcomes you!" Honest Ed's became North America's first discount house, though Mirvish was a tad leery of the honour. When you say discount,' then you're saying that somewhere there's a fixed price. But in a free society, nobody fixes prices. So how can there be a price to discount from?" Items were priced so low the store soon became a Mecca for bargain hunters. Mirvish also used to advertise in the Toronto newspapers, but he was getting lots of ink for his own antics. On Christmas Eve 1957, he stood outside a shelter for homeless men and gave out dollar bills, 325 of them, good for stories in the Toronto Star and the Globe and Mail. Seven months later, he held a Noah's Ark Sale in which he displayed dozens of animals in the store's basement. People came to see his little zoo and stayed on to do a little shopping. At the end of the three-day sale, he auctioned off the animals. One, an energetic sea lion named Daffy, escaped, only to be run over by a train some 100 kilometres out of Toronto. In a marathon event of the early 1960s, he had people doing the twist for 48 straight hours. A 70-year-old woman named Dolly was among the finishers, and her picture made front pages across the country. In its way, it was all show business, of course. But people were shocked when Mirvish made a formal entry into the entertainment arena, buying Toronto's ailing Royal Alexandria Theatre in February 1963. When the deal was this good, why not? The theatre, built for $750,000 in 1907, sold for only $200,000. After seven months of renovations, it was restored to a splendour not seen since the turn of the 20th century. No Toronto theatre attracted bigger stars than the Royal Alex did under the Mirvish tenure: Sir John Gielgud, Sir Ralph Richardson, Lauren Bacall, Kathryn Hepburn, Cab Calloway, Peter Ustinov. Mirvish loved to tell anecdotes about his stars -- their charm, their humanity, and sometimes their arrogance. Rex Harrison, for example, once insisted a champagne-filled refrigerator be set up in his dressing room. In his limousine, on the way to the airport after the run, he realized he hadn't tipped his driver. "There's a brand-new refrigerator in my dressing room worth a few hundred quid," he told him. "It's yours." The driver was lugging the fridge out of the theatre when management stopped him. The Royal Alex became especially known for its presentations of mega-musicals, including Les Miserables, Phantom of the Opera, and Hair, wonderfully lucrative offerings that typically were 85 per cent sold out six weeks before opening night. Actors found Mirvish a remarkably companionable boss. "He was just a joy to work for," said Broadfoot, who frequently performed at the Royal Alexandria in the stage review Spring Thaw. "He was so human with everyone. When you were talking to him, he was looking right into your eyes and listening intently like you were saying the most important thing he'd ever heard." In 1982, Mirvish rescued London's Old Vic theatre, then 174 years old and listing under a huge deficit. He paid roughly $1 million and put in $4 million in renovations to restore the theatre to the opulence it had in 1881. The theatre was opened by the late Queen Mother. Only days earlier, he had been dining with Prince Charles. Always mischievous, he couldn't resist leaning over and telling the prince: "Your granny's going to open our theatre this week." Anne Mirvish kicked her vastly amused husband under the table. In their 16 years of proprietorship, the Mirvishes brought top talent to the Old Vic, including stellar artistic directors such as Sir Peter Hall and Peter O'Toole. When he was nearing 80, Mirvish decided to build a huge new theatre near the Royal Alexander to house the Cameron Mackintosh production of Miss Saigon, which required a far larger stage than the Royal Alex could offer. The Princess of Wales Theatre, opened in May 1993, cost $50 million to build. Miss Saigon, the most expensive production in Canadian history, required another $12 million to stage. The numbers made no sense until one considered the advance sales, which, at $30 million, were the largest in Canadian history. The theatre has since hosted other box-office triumphs, including Beauty and the Beast, Chicago, and The Lion King. Mirvish wrote two books about his life: How to Build an Empire on an Orange Crate (1993) and There's No Business Like Show Business (1997). He used to make jokes about growing old. "At my age, I don't even buy green bananas," he would say. But he and his wife aged extraordinarily well. He didn't believe much in formal exercise, but he kept his weight down and was a prize-winning graduate of the Arthur Murray School of Dance. As the years passed, though he continued appearing nearly every day at the store, and eventually Mirvish turned more and more responsibility for his theatrical empire to his son, David, who became head of Mirvish Productions. Each year, more than 60,000 people would turn out for the free food and entertainment at his annual birthday bash, which he started throwing in his mid 70s. Mirvish's health had declined since a bout with double pneumonia three years ago, yet he made it to last year's birthday party. He arrived in a wheelchair where he was greeted by Toronto Police and introduced to his namesake, a police horse they named Honest Ed on his 90th birthday. On the same occasion, David Mirvish said his father's legacy to Toronto was showing its people "what the city can give if you treat it well." Singer and actor Michael Burgess had extraordinary success in the Mirvish staging of Les Miserables. "He hadn't been well lately, but you just thought Ed would go on and on and on. And it's sad. But he loved many things and many people, he was incredibly generous -- really, one of the most generous people I have ever known -- and he had that special gift of recognizing the gifts that other people, particularly actors, could offer. "So it's a sad loss, but everyone in Toronto will have wonderful memories of Ed." Mirvish is survived by his wife, Anne, and his son, David. - - - - - A funeral service for Edwin Mirvish will take place at Beth Tzedec Synagogue located at 1700 Bathurst Street, south of Eglinton Avenue, on Friday, July 13 at 11 a.m. A strictly private family Shiva will follow. In lieu of flowers, donations can be made to the Ed Mirvish Educational Memorial Fund c/o The Benjamin Foundation located at 3429 Bathurst Street, Toronto, ON, M6A 2C3, phone: 416-780-0324. The purpose of the fund is to support up and coming entrepreneurs.
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最初由 梦工作室 发布: 《你自我放逐》 幼发拉底河 底格里斯河 离开童年的摇篮 再没有安睡过 流浪的你 流浪的河 象屈原答不出渔夫的问 竟不能“一样悲欢逐世波” 不是没有鲜花美酒的挽留 坚持逃避的是你的血 色彩缤纷的大世界 是你留给多伦多的寂寞 是呀,多伦多人会为老人的离去而遗憾。
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幼发拉底河 底格里斯河 离开童年的摇篮 再没有安睡过 流浪的你 流浪的河 象屈原答不出渔夫的问 竟不能“一样悲欢逐世波” 不是没有鲜花美酒的挽留 坚持逃避的是你的血 色彩缤纷的大世界 是你留给多伦多的寂寞
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善心永存! 我们来加的第一个夏天,光临过他们的露天party, 可以说是人山人海。 这位老人是我知道的第一位有气魄的加拿大人。
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